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El evento Beauty de la temporada

The Beauty event of the season

Teresa de Miguel Miró


Do you want to know what it was, where it was held, and who participated? A hint: the influencers who attended still haven't forgotten the event. And not just because everything turned out so spectacular and interesting, but because they are still using the extraordinary cosmetics they discovered there day and night. But let's take it one step at a time.





Influencer event




What?




The meeting with the top influencers of the moment began with a delicious and ultra-varied brunch, followed by a masterclass organized by Beldon Beauty to explain in detail which are the perfect treatments for skin in autumn.





Who?




The most well-known influencers attended. Their names might not ring a bell, but as soon as we tell you their Instagram profiles, you will recognize them immediately:





Elena alias: @real_and_not_perfec, Lucía Fernández alias: @luciafroca, Lucía Losada alias: @lulosada, Marta Cudos alias: @buganvilialand, Marta Ortíz alias: @martaortizp, Pilar García Ferrer alias: @pilsferrer, Sofía Fernández alias: @sofiafroca, and Sofía Morenés alias: @sof.mee.





No one left the table early, and all followed the advice attentively, participating proactively in the class. They passed with flying colors!





Beldon event




Where and when?




On October 27th, in a lounge at the Hotel Urso in Madrid, decorated so perfectly in our style that it felt like an extension of our beauty salon.





Why?




Because it is essential to understand the changes to your cosmetic routine that need to be made when transitioning from summer to autumn. And our favorite influencers needed to know.





How?




After enjoying the brunch—which they didn't stop photographing in detail—the table was transformed into a professional vanity with mirrors and bowls where we laid out the best cosmetics. Our beauty center coordinator at Beldon Beauty, Alejandra Castro, was in charge of teaching this essential masterclass that we want to share with you.





Event with influencers




THESE ARE THE PRODUCTS THAT THE MOST FOLLOWED INFLUENCERS TESTED—AND TOOK HOME—TO FACE AUTUMN WITH THEIR BEST LOOK




THE TOP CLEANSER




As soon as Alejandra described the technology and ingredients of Dr. Schrammek's Sensiderm Cleansing Solution, all the attendees put on hairbands to test it by applying the product to a cotton pad. Beneath its micellar water appearance, it has a powerful regenerating, firming, and tightening effect, and it soothes even the most sensitive and irritated skin. The most skeptical were able to verify it for themselves.





When asked about the ingredients, our expert spoke about the antioxidant properties of Niacinamide and the rejuvenating power of Allantoin.





THE EXPRESS LIFT




These ampoules were among the most applauded products, and everyone decided to save them for their most important events. Diamond Instant Glow by Natura Bissé is the definitive mini-lift for those special occasions when skin needs to wake up and shine. With exfoliating, illuminating, and smoothing action, it erases fatigue and fine lines in a matter of minutes. Everyone was able to verify it in front of the mirror.





Best products








SUN PROTECTION, NOW TOO




Alejandra Castro insisted for minutes on the importance of sun protection beyond the summer period. The influencers were very clear on this, especially after discovering Ayuna's Velo X, a revolutionary fusion of eight powerful, next-generation defenses to protect skin from pollution, oxidation, solar radiation (UVA, UVB, IR, and visible light), and hydro-lipidic imbalances (lack of water or sebum), as well as microbiota and immunological imbalances, in addition to being restorative. More than one decided it would be their official autumn uniform.





THE MANDATORY AND NECESSARY DOSE OF VITAMIN C




They knew a thing or two, and almost all of them already had a dose of Vitamin C in their vanities, but they were quite surprised to discover that Medik8's Daily Radiance Vitamin C also contained broad-spectrum SPF 30 sun protection and that it was a nourishing cream capable of smoothing fine lines and wrinkles thanks to its collagen-boosting properties and the inclusion of hyaluronic acid and glycerin.





THE MOST SURPRISING EYE CONTOUR




It was one of the highlights of the day. As soon as Alejandra explained that this all-terrain eye contour could also be used as a mask, silence fell over the room. Dr. Schrammek's Sensiderm Eye Balm reduces dark circles, puffiness, and crow's feet while intensely repairing the skin in the area.





And the most special part? It can be applied as a mask 1 or 2 times a week.









ANTIOXIDANT MIST




When the influencers sprayed Esthederm's In Cellium City Protect Spray onto their faces (and body and hair, for those who wanted to) from a distance of 20 cm, they immediately noticed its comforting sensation. And when Alejandra Castro began to list its benefits, they were won over by this mist. Antioxidant and with SPF 10, it acts on the face, body, and hair, providing a protective veil and reinforcing the skin's natural defenses.





LIPS PROTECTED




Medik8's Mutiny is a squalane-based lip balm that provides instant and long-lasting hydration and is capable of penetrating the skin's natural lipids, replenishing its natural barrier. Whether wearing makeup or not, everyone instantly appreciated its hydrating, smoothing, and volumizing effects, and its gel texture immediately won over even the most demanding guests.





SILKY HANDS




After Alejandra Castro warned about how the skin on our hands is a "tell-tale" sign when it comes to calculating our age, Dr. Schrammek's Hand Some Care was the star. With hydrating and protective action, it keeps the skin's natural protective barrier intact, absorbs quickly, and leaves no greasy feeling, leaving hands soft immediately. More than one put it directly into their bag because it can be applied several times a day.





Beldon event




They are already using these products. What are you waiting for to make them part of your beauty routine?





The next event? In December. And it will be another unmissable masterclass. Keep an eye out for the final date.