Conscious cosmetics

Have you heard of conscious cosmetics? It is much more than a trend: it is a revolution in the way you take care of your skin and the planet. At Beldon Beauty, we have had the privilege of exclusively presenting Terra Viva, the latest launch from Ayuna – Less is Beauty, at an event that united sustainable beauty, luxury, and ethical fashion.

An event to celebrate conscious beauty

On December 20th, we held an exclusive brunch in collaboration with ES Fascinante, the Madrid temple of slow fashion. We brought together key figures such as Marta Oria, Claudia Parras, Blanca Budois, and Paula Baset, who enjoyed a 360º experience of wellness, sustainability, and a conscious lifestyle.

The star of the event: Terra Viva, the new beauty nectar from Ayuna, a pioneering brand in clean beauty committed to sensory, effective, and deeply eco-friendly cosmetics.

What is Ayuna’s Terra Viva?

Terra Viva is a limited-edition cosmetic treatment (100 ml), formulated with 100% natural active ingredients and powerful biotechnological components. It is the most sustainable product created by Ayuna to date.

Key benefits:

• Increases vitamin D levels in the skin.





• Stimulates collagen and elastin formation.





• Redensifies and improves skin elasticity.





• Deeply rehydrates and restores the skin barrier.





• Provides radiance, suppleness, and immediate comfort.

Star ingredients:

• Living Stone stem cells, to optimize the cellular environment.





• Astaxina, one of the most powerful natural antioxidants.





• Sublimated cherry water, rich in minerals to facilitate absorption.





• Neuro-active essential oils, which act on the central nervous system to lift the mood and generate well-being.

Texture:

A hybrid between serum and cream, ideal for all skin types, including the eye contour.

Packaging:

100% biodegradable clay container. Ecological high-end cosmetics committed to the planet.

Conscious cosmetics: much more than beauty

As Julia Bueno, Coordinator of Online Consulting at Beldon Beauty, explained:

“Ayuna represents a new way of formulating: fewer products, more effectiveness, respect for the skin and the planet. It is the perfect definition of ecoluxury.”

Ayuna's pillars are clear:

• Less is beauty: only what your skin needs.





• Well-aging: accepting and accompanying the skin’s natural evolution.





• Precaution: if an ingredient is questionable, it is discarded.

Results?

Live the Ayuna experience

After the event, our guests participated in a Secret Santa and designed sustainable outfits. The winner was awarded a personalized Ayuna cabin treatment.

Do you also want to try an Ayuna treatment?
We invite you to book an appointment for a free skin diagnosis with our experts.