Alejandra Of Rojas

“Christmas is about enjoying time surrounded by family”

Who is Alejandra de Rojas?

Up close, Alejandra is a warm and simple woman who feels just as comfortable in the countryside, among hay bales, as she does at any respectable party. Pragmatic and practical, she shows perseverance in everything she sets her mind to. Loyal to her closest friends—who can be counted on one hand—Alejandra loves being with her family above all else. Her great passion is animals, and being in touch with nature serves as her meditation. Her son Pepe is her greatest work, and she strives every day to ensure her son learns to be the best version of himself.

- What does Christmas mean to you?

Christmas is a very significant date on the calendar. I think that nowadays we have lost its true meaning, turning this time of year into something more banal. That is why I try not to fall into that more superficial side by recovering old customs. Since I don't have my parents, these days hold a great sentimental weight for me, which I make up for by watching

Pepe setting up the nativity scene, decorating the Christmas tree, or writing the letter to the Three Wise Men together. During those days, I enjoy cooking surrounded by my family and all those who make me happy. Christmas awakens good intentions and even better feelings. I wish we were able to maintain them all year round.

“Christmas awakens good intentions and even better feelings. I wish we were able to maintain them all year round.”

- Which Beldon gifts would you give to surprise someone? And which one would you be excited to receive?

Without a doubt, I would give a facial treatment, ideal for preparing the skin to celebrate these holidays, or a box of Beldon products with my favorites.

Gift a Facial Treatment

I would like to receive beauty treatments, a cleansing cream from Biologique Recherche, the serum from Barbara Sturm, or the eye cream from Medik8.